Top 15 Connected TV (СTV) Advertising Agencies Powering Enterprise Brands in 2025

Connected TV is where the biggest brands are turning for reach, precision, and storytelling that feels modern. 

With U.S CTV ad spend projected to hit $33.35B by the end of 2025 (up 15.8% year over year), the stakes have never been higher.

Enterprise campaigns come with heavy budgets and even heavier expectations, which makes efficiency and scale non-negotiable.

That’s where the right agency comes in.

We pulled together the top 15 agencies that are shaping how enterprise brands show up on CTV. 

Each one has a proven track record, creative depth, and the media chops to handle complex campaigns.

Here’s what you’ll discover inside:

• Agencies experienced with enterprise-scale advertising
• A snapshot of key services and specialties
• Specific reasons to consider each agency for your brand

Keep scrolling and find the partner that fits your CTV ambitions.

P.S. If CTV is on your radar, OOH should be too. Check out our list of Top OOH Advertising Agencies for Enterprise Brands to cover your offline impact.

TL;DR: Top Connected TV Advertising Agencies for Enterprises

1. Fieldtrip: A full-service marketing agency built around CTV as the central amplifier. They integrate strategy, creative, media, and measurement under one agile team structure, and ensure that your campaigns adapt in real time. Their process moves from audits and growth roadmaps to content production and programmatic campaigns, with results showing strong ROAS lifts and global execution.

2. inBeat: A media buying agency applying performance DNA to CTV at enterprise scale. They combine influencer marketing with precision media planning, connecting brands to top creators for premium content that fuels campaigns across channels. Their full-stack offering covers paid, UGC, email, CRO, and more.

3. Brandify: A CTV-first agency focused on hyper-precise audience targeting and actionable lead data. Their proprietary Reveal™ tool captures verified visitor details beyond impressions, letting enterprises target by ZIP, income, or interests across premium networks. Campaigns include free ad creative, flexible pricing, and nationwide support.

4. AdCTV: A no-code CTV ad builder designed for speed and scale. Teams can create rich-media, interactive ads optimized for major streaming platforms in minutes using drag-and-drop templates. Universal compatibility and real-time analytics ensure smooth delivery and full transparency, with completion rates near 90%.

5. Adcetera: An established integrated agency with decades of creative and media expertise and advanced CTV execution. They offer household-level targeting, strategic scheduling, and custom creative, backed by continuous optimization. 

What is a Connected TV Advertising Agency?

At its core, a Connected TV advertising agency helps brands advertise inside streaming environments like Netflix, Hulu, and Disney+. They know how to navigate the fragmented world of apps and devices. 

These agencies manage the targeting, media buying, and creative strategy that make streaming ads click. They also focus on analytics, ensuring you see how ads drive brand awareness and conversions.

You can learn more about CTV advertising in this video:

But the real question is why an enterprise brand should hire one in the first place.

And that brings us to the next point.

Benefits of Hiring a Connected TV Advertising Agency for your Enterprise

Enterprise campaigns require a different level of expertise, and CTV agencies are built to provide exactly that.

You Gain Access to Premium Inventory

A Connected TV advertising agency gives you access to ad placements that aren’t available through self-serve platforms.

Enterprise budgets require reach at scale, which means getting into prime slots on platforms.

Agencies have business relationships and buying power that open these doors.

Without them, you’d spend weeks negotiating and still land in second-tier placements. 

With them, you secure visibility in the exact shows and live streams your audience cares about, where CTV ad viewability rates average over 85% (considerably higher than traditional TV), making every premium slot deliver a stronger impact for your brand.

That’s what separates enterprise-level CTV campaigns from experiments.

You Scale Campaigns Without Losing Control

Enterprises move with complexity: multiple regions, products, and audience segments. A CTV agency manages that scale while keeping the details intact. 

They can run a nationwide campaign and still adapt creative or placements for local markets.

With streaming now accounting for nearly half of all U.S. TV viewing (47.3% as of July 2025), CTV has become the space where enterprise brands need to get scale right.

That balance between control and reach is something internal teams rarely match. 

You get the comfort of knowing campaigns will scale across platforms and geographies without sacrificing the consistency your brand needs.

You Reach Audiences With Precision

A general media team may handle reach, but a CTV agency knows how to refine it. 

They use first-party data, household targeting, and contextual signals that go beyond traditional TV planning. 

More than 70% of marketers point to these targeting capabilities as the main reason they invest in CTV, because it ensures impressions aren’t wasted on the wrong viewers. 

For an enterprise brand, that precision is the difference between broad exposure and campaigns that deliver measurable lift. 

You’re investing in data-backed placements that connect your ads to people who actually drive revenue.

With the reasons laid out, the next step is reviewing the agencies:

A Deep Dive into Today’s Top CTV Advertising Agencies

Below you’ll find the partners shaping how large brands win inside the CTV space.

1. Fieldtrip

Fieldtrip is a full-service marketing agency recognized for guiding enterprise brands to the front of CTV advertising.

They bring strategy, creative, media, and measurement into one integrated framework, giving enterprises faster execution, sharper targeting, and clearer proof of campaign performance. That mix keeps campaigns moving, keeps messaging relevant, and ties results directly to business growth.

You benefit from their agile team structure, where cross-disciplinary groups work side by side to merge data insights with creativity, ensure ideas move quickly from testing to execution, and that adjustments can happen without bottlenecks.

This collaborative setup ensures that Connected TV campaigns adapt in real time, giving you the storytelling depth of television, the precision targeting of digital, and the accountability of measurable outcomes.

Their process begins with a strategic audit and growth roadmap, giving you a clear path for brand expansion across CTV channels. From there, they design brand systems, produce original content, and launch programmatic video campaigns that reach audiences where they stream. 

Beyond CTV, Fieldtrip delivers full-service digital marketing support. 

They design brand systems, produce content for paid social, influencer campaigns, and out-of-home activations. This integrated approach ensures that creative assets resonate across channels, while CTV acts as a central amplifier.

Their track record speaks for itself: 

• Marvel tapped Fieldtrip to style creators and expand fashion-driven storytelling across channels. By blending culture, lifestyle, and entertainment, the agency helped Marvel reach new audiences and strengthen its brand presence.
• With Hurom, Fieldtrip cut CPA by 60%, tripled ROAS, and boosted customer value through a 360° media mix. The approach combined CTV placements with creator marketing, delivering both scale and measurable performance.
• HelloFresh relied on Fieldtrip to scale performance creative across Europe in seven languages. Using creator whitelisting, they fueled engagement, improved audience targeting, and built a repeatable framework for cross-market growth.

Industries: Consumer Packaged Goods, Fashion, Beauty, Technology, Wellness, Sports, Gaming, Food And Beverage, and B2B

Notable clients: OpenAI, New Balance, Hurom, Miro, Nestlé, Hello Fresh, 7-Eleven

Key services:

• Out-of-home Advertising
• Digital Marketing
• Paid Social Media Campaigns
• Search Advertising Solutions (e.g., SEM)
• Programmatic Display & Video Campaigns
• Connected TV (CTV) Advertising
• Influencer Media Placements
• Podcast Production
• Video Content Production
• Social Media Management
• Data Analytics

Reason to work with Fieldtrip: Their campaigns deliver scale and efficiency, with case studies showing up to 3x ROAS improvements and global execution in multiple languages.

2. inBeat

inBeat is a top-tier media buying agency that helps enterprises win on Connected TV.

The team plans, negotiates, and optimizes large-scale CTV campaigns designed to reach audiences with precision while maximizing cost efficiency. 

You benefit from inBeat’s performance-driven DNA, now applied to television-scale campaigns. 

The agency crafts attention-grabbing video ads tailored for streaming platforms, builds targeting frameworks that cut wasted impressions, and continuously optimizes buys to hit aggressive conversion goals. This focus on performance makes inBeat a trusted partner for enterprises ready to expand into CTV with accountability and scale.

inBeat’s core strength lies in influencer marketing.

The agency connects brands with the top 2% of creators, producing authentic content that fuels campaigns across digital and television. Whether you need hundreds of influencer partnerships to drive consistent brand awareness or focused collaborations to push a product launch, inBeat manages the process end-to-end, delivering fresh content libraries you can repurpose across CTV, social, and paid channels.

For example, the agency partnered with New Balance to launch a micro-influencer campaign across California, working with seven athlete-influencers. 

The initiative generated 50+ pieces of photo and video content and reached more than 750,000 people, content that extended seamlessly into paid placements.

Beyond influencer and CTV expertise, inBeat provides enterprises with UGC production, Meta & Google Ads, OOH activations, email marketing, persona development, Shopify CRO, and more. This full-stack offering ensures campaigns stay consistent across touchpoints, scaling both reach and revenue.

Industries: Food & Beverage, Beauty, Mobile App, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion

Notable clients: Bluehouse Salmon, Got Milk?, New Balance, Deux par Deux, Linktree, Hopper, Nissan, Disney, Hurom

Key services:

• Connected TV (CTV) Advertising
• Digital Outdoor Advertising
• Digital Marketing Services
• ABM Campaigns
• Link-Building
• Email Marketing
• Paid Media
• Social Media Management
• UGC Creation
• TikTok and Instagram Marketing & Advertising
• Micro-Influencer and Nano-Influencer Marketing
• Search Engine Optimization
• Content Marketing Services
• Creative Content Production
• Brand Development
• Product Marketing
• Lead Generation

Reason to work with inBeat: You get campaigns designed to generate millions of impressions and measurable ROI, with performance benchmarks matched to enterprise growth.

3. Brandify

Brandify utilizes hyper-precise targeting and full-funnel tracking to deliver CTV services.

They provide you with real names, emails, phones, and locations from site visitors who watched your ad. 

Their Brandify Reveal™ tool adds a layer of information beyond basic metrics, offering lead data to help teams respond more quickly.

You can set targeting filters such as ZIP code, income range, interests, or behaviors across channels including CNN, FOX, NBC, and ESPN.

This allows enterprise brands to plan with more clarity and direct their messaging toward specific groups.

As they put it: 

“CTV Ads Without the Big-Brand Markup - Target by ZIP, Income, and Interests.”

They also include free ad creative for every campaign (designs, assets, and videos), so you’re launch-ready from day one. 

And with 10 offices nationwide, Brandify supports coast-to-coast campaigns while keeping support transparent and responsive. 

Industries: Small local businesses, Retail, Real Estate, Automotive, Healthcare, Entertainment

Notable clients: Audi, Ford, Avian Solutions

Key services:

• Connected TV (CTV) advertising with demographic, income, interest, and ZIP‑code targeting
• Free ad creative development included with campaigns
• Real-time lead intelligence via Brandify Reveal (captures full name, email, phone, origin, etc.)
• On-premium streaming platforms: Hulu, Netflix, ESPN, CNN, FOX, NBC, Discovery, and more
• Content creation
• Digital transformation

Reason to work with Brandify: You’ll capture verified lead data from real site visitors while running on premium channels, all with creative included at no extra cost.

4. AdCTV

AdCTV gives enterprises a sleek all-in-one CTV ad builder that requires zero coding. 

You can spin up rich-media, interactive creatives optimized for Hulu, Roku, Netflix, and Amazon Prime Video without waiting on external teams.

Deployments run fast with drag-and-drop templates, dynamic overlays, and widget-powered elements. 

Every ad supports VAST, VPAID, and SIMID, so your campaigns run smoothly across platforms without technical gaps.

Campaigns reach nearly 90% completion rates, with un‑skippable formats that hold audience attention through to the end.

On top of that, their analytics dashboard shows everything in real time: impressions, engagement, click-throughs, and viewability, so you can track campaigns 24/7 with full transparency.

Industries: Advertising Agencies, Entertainment, Retail

Notable clients: n/a

Key services:

• Drag-and-drop CTV/OTT ad builder with turnkey templates
• Rich-media video creation and dynamic overlays for personalized messaging
• Universal ad tags compatible with programmatic and direct-buy systems (VAST, VPAID, SIMID)
• Real-time analytics: completion rate, viewability, impressions, clicks, ROI tracking

Reason to work with AdCTV: You cut ad production from days to minutes while running universally compatible campaigns across premium platforms with full real-time performance tracking.

5. Adcetera

Adcetera runs Connected TV campaigns by layering non-skippable streaming ads on Roku, Hulu, Amazon, and Peacock with household-level targeting. 

Location, behavioral signals, and third-party data give enterprises precision down to the audience level.

Their services cover the full spectrum: strategy, planning, paid, social, programmatic, CTV, and continuous optimization.

Campaigns are never cut from a template; they adjust by device, day-part, and creative details to maximize impact.

They build or refine your spot while integrating strategy and creative under one roof, eliminating unnecessary agency hand-offs.

In their words: 

“We are an integrated agency with an obsession to drive growth for brands. Intelligence led. Creatively inspired. People powered.”

That approach comes from decades of experience, rooted in an award-winning agency founded in 1982 with offices in Houston, The Woodlands, and Chicago.

Industries: Retail and eCommerce Brands, Entertainment and Media Sectors, Local and Regional Businesses Across Diverse Verticals, National Consumer Brands and Services

Notable clients: Zebra Technologies, Mellow, ROBOROCK

Key services:

• Audience-based targeting using third-party and household-level data
• Campaign setup across streaming platforms like Roku, Hulu, Amazon Fire TV, and more
• Strategic dayparting and device-based ad scheduling
• Production or adaptation of CTV-ready video creative
• Landing page and call-to-action alignment for seamless conversions
• Bid and budget management to optimize ROI
• Real-time conversion tracking and cross-device reporting

Reason to work with Adcetera: You get integrated media and creative expertise backed by 40+ years of trust, delivered with precision targeting across top streaming platforms.

6. Brill Media

Brill Media has managed over $32 million in ad spend, positioning themselves as performance partners that go far beyond basic media buying. 

They give enterprises omni-channel fluency with CTV, programmatic, search, digital audio, and DOOH.

The Brill Media Advantage Platform (BMAP) gives you access to 500,000+ pre-built and custom audience segments. 

That means campaigns fire fast with surgical targeting built to match your exact audience requirements.

Their legal advertiser case study highlights results clearly: a $70,348 CTV campaign targeting low-income, Spanish-speaking, and general-audience households in two geographies drove a 97% ad view rate. The client’s retention surged, turning it into a recurring monthly win that consistently adds new business.

Industries: Agencies, Auto Dealer, B2B, eCommerce, Education, Healthcare, Law Firm, Restaurant, Live Entertainment, Tourism

Notable clients: Zynga, Sony Pictures, Turkish Airlines, Union Bank

Key services:

• Strategic CTV campaign planning (top- and bottom-of-funnel frameworks)
• Creative development with built-in high-impact calls to action (QR, URL, phone, interactive retail)
• Precise targeting using household-level, demographic, behavioral, contextual, and geographic data
• Attribution and measurement solutions including IP-based tracking, incremental and brand lift, inferred intent, and retail foot-traffic attribution

Reason to work with Brill Media: You access 500,000+ audience segments and proven case results like a 97% ad view rate on targeted campaigns that directly translate into recurring revenue.

7. Strategus

Strategus pioneered Connected TV back in 2015 by launching the first programmatic CTV campaign. 

Since then, they’ve executed more than 60,000 campaigns for over 600 brands.

Their inventory spans 200+ publishers, including ABC, ESPN, Disney, and Food Network, and runs exclusively on premium non-skippable long-form placements.

With a full-service model, enterprises get strategists, media buyers, and campaign managers handling execution end-to-end. That means campaigns go live without dashboard wrangling or tech setup on your side.

Their tech stack enables 24/7 reporting, cross-device retargeting, and customizable attribution via dashboards and APIs. 

Case results underline this approach: a Los Angeles beauty brand turned a 3-month CTV campaign into $203,137 in e-commerce revenue. The effort drove 40,342 post-view visits and 4,024 purchases, with incremental sales continuing past the campaign window.

Industries: Automotive, Consumer Packaged Goods (CPG), Healthcare, Real Estate & Home Services, Legal & Franchises, Travel & Tourism, Education, Finance, Retail, Political Campaigns

Notable clients: Hawaiian Airlines, Mercedes-Benz, Honda, Harley-Davidson

Key services:

• Fully managed programmatic CTV campaigns, from strategy to launch and optimization
• Advanced audience targeting, including behavioral, demographic, and household-level segmentation
• Access to premium, brand‑safe inventory across hundreds of publishers and platforms
• Custom attribution solutions and real‑time reporting dashboards with API support

Reason to work with Strategus: You get a proven partner that has delivered 33 million conversions and case results like $203K in e-commerce revenue from a single 3-month CTV campaign.

8. The Trade Desk

The Trade Desk runs a demand-side platform that connects advertisers to streaming households across different markets.

Their scale gives enterprises access to Connected TV audiences at a global level.

Their platform enables premium omnichannel CTV buying through a single DSP, combining first- and third-party targeting, cross-screen frequency control, and access to live sports and high-profile inventory. 

AI-driven optimizations and precise attribution unify campaigns across CTV, audio, display, and more.

Bayer Rx tapped into their live sports inventory to reach healthcare professionals, a historically difficult audience to engage. By applying frequency controls, the campaign lowered the cost per National Provider Identifier to $1.16 and connected with 65,000+ incremental professionals.

Industries: Retail, Automotive, Entertainment,  Finance, CPG, Fashion, Beauty, Sports

Notable clients: Bayer Rx, PepsiCo, Unilever

Key services:

• Unified CTV and OTT ad buying via a self-serve, omnichannel DSP
• Access to extensive premium CTV inventory through global network partnerships
• Advanced targeting options: first‑party, third‑party, lookalike, geography, time, frequency, and retargeting
• Unified campaign deployment across CTV, display, video, mobile, audio, and digital out‑of‑home

Reason to work with The Trade Desk: You access 185 million households and have proven cost efficiencies like Bayer Rx’s $1.16 cost per NPI while running premium CTV.

9. The TV Agency

The TV Agency evolved from traditional television roots into a Connected TV agency, and now serves enterprises across the UK and Europe. 

Their client base spans Germany, Italy, Poland, Romania, Spain, Ireland, and Denmark, giving them reach across key European markets.

They cover the full chain: creation, buying, production, and analytics, so enterprise teams don’t have to split work between freelancers or separate media partners.

Monthly analytics keep stakeholders aligned while performance gets tuned consistently. Campaigns run lean, and reporting stays clear without extra layers of complexity.

Client feedback is direct: turning “advert creation to targeting & Channel selection” into a streamlined, easy process.

Industries: Global Advertisers, Local and Regional Businesses

Notable clients: Diversifying, Maraphones Mara Z1, Skinny Sprinkles Amazon

Key services:

• CTV campaign planning, targeting, and channel selection tailored by region
• In-house creative production and animation services, including legal clearance via ASA and Clearcast
• Audience research, competitor schedule analysis, and journey-wide attribution racking over multiple ad touches
• Monthly performance reporting and ongoing campaign optimization
• Data-driven programmatic media buying
• Content creation

Reason to work with The TV Agency: You get end-to-end CTV execution across major European markets with ongoing analytics and optimization that simplify campaign management.

10. ADSPACE

Adspace® delivers full-funnel strength in Connected TV. They combine creative strategy, precise targeting, and cross-channel consistency across smart TVs, Roku, Amazon Fire Stick, and more. 

Their campaigns keep messaging consistent across devices and platforms, ensuring exposure stretches across smart TVs, streaming services, and connected devices without fragmentation.

Personalized ad formats range from video and banner placements on smart TVs to OTT devices, mobile apps, and branded CTV platforms, maximizing reach while keeping the viewer experience seamless.

As they expressed it: 

“With Adspace®, your brand is positioned at the cutting edge of the CTV revolution.”

Industries: Wellness, Consumer Goods, eCommerce, Food & Beverage, Fashion & Apparel, Beauty, B2B

Notable clients: Everyday Dose, CamelBak, Daily Stoic

Key services:

• Audience segmentation based on demographics, interests, and behavior
• Customized content strategy and creative design for CTV environments
• Strategic media buying and placement across streaming platforms and devices
• Real-time data analytics and campaign optimization
• Cross‑device messaging consistency (CTV, mobile, desktop)

Reason to work with ADSPACE: You tap into 15 years of expertise, 247+ executed projects, and $250 million in client revenue powered by consistent multi-device CTV execution.

11. Keen Insites

Keen Insites runs OTT and CTV campaigns with 100% viewable, full-screen video ads on platforms like Hulu, Roku, and Apple TV. 

Their focus is on ads that get watched and deliver tangible enterprise outcomes.

AI-powered targeting and real-time bidding drive optimization, ensuring ads hit the right viewer at the right moment while keeping spend efficient and engagement high.

Campaigns rely on precise segmentation (demographic, interest, and location-based) to make messaging relevant and ROI stronger than traditional TV.

With roots as a full-service digital media firm covering search engine optimization, web design, and more, they bring strategic depth. 

This cross-channel fluency adds cohesion, turning CTV campaigns into an integrated part of broader digital efforts.

Industries: Services (e.g., home services), Business-to-business (B2B), Banking / Federal, Credit Unions, Sports & Entertainment, Scientific Equipment, Nonprofits, Authors, Industrial sectors

Notable clients: n/a

Key services:

• Full-screen, non-skippable OTT/CTV ad placement on Hulu, Roku, Apple TV, Chromecast, and more
• AI-driven real-time bidding (RTB) for efficient and cost-effective media buying
• Targeting by demographics, location, and interests for precision outreach
• Real-time campaign optimization
• Data analytics

Reason to work with Keen Insites: You get 100% viewable ads across top CTV platforms, backed by AI targeting and cross-channel expertise that lifts performance beyond TV standards.

12. SteerPoint

SteerPoint brings two decades of digital marketing expertise into Connected TV, powered by AI-driven targeting through tools like ChatGPT, Gemini, and Ad Creative AI. 

Campaigns reach audiences by demographics, interests, and behaviors with precision that enterprises can act on.

Their CTV ads run non-skippable across smart TVs and platforms like Hulu, SlingTV, and PlutoTV, holding a 95% completion rate that ensures full message delivery.

Real-time AI insights feed campaign refinements while detailed dashboards unify performance data, giving enterprise teams agility and clarity for decision-making.

As they said:

“Discover how our Innovation, Automation, and Transformation program can revolutionize your business.”

Industries: Industrial and Manufacturing, Non-profit Organizations, Pool-building and Construction Services, Recreational Vehicle (RV) Marketing

Notable clients: 

Key services:

• AI-powered CTV ad campaigns featuring non-skippable creative designs
• Geofencing technology and granular location-based targeting
• Demographic, interest, and behavior-driven audience segmentation
• Real-time performance analytics with actionable recommendations
• High visibility placements across smart TV platforms (e.g., Hulu, Sling TV, Pluto TV, Roku, Apple TV)

Reason to work with SteerPoint: You gain 20 years of expertise paired with AI-powered targeting strategies that consistently drives 95% ad completions on major platforms.

13. GumGum

GumGum delivers brand-safe CTV and OTT campaigns through AI-powered contextual targeting and unique formats like In-Video overlays. 

These embed messaging directly into content and, according to TVision research, drive 30% higher viewer attention compared to traditional placements.

The impact shows in engagement: female viewership lifts by 28%, while eyes-on time increases 23% when others are present in the room.

Their contextual intelligence engine, GumGum Contextual, scans text, images, audio, and video across CTV environments to ensure relevance and safety. 

Results speak clearly: 69% more accurate than behavioral targeting, 48% lower CPC, and 1.5x higher ROAS.

Supporting this is the Mindset Graph™, an AI logic layer that aligns creative themes and brand categories with optimal content contexts. This lets advertisers capture in-session relevance with precision.

Industries: Retail, Consumer Goods, Entertainment

Notable clients: Microsoft, Starbucks, Popeyes, Jeep

Key services:

• Precision contextual targeting via GumGum Contextual intelligence, ensuring ads align with content themes
• Enhanced In-Video formats (Spark, Squeezeback, Spotlight) that prioritize engagement over interruption
• Seamless extension of existing campaigns into CTV inventory
• Brand safety and suitability vetted at the video-content level

Reason to work with GumGum: You access AI-driven contextual targeting proven to lift attention by 30% and deliver 1.5x higher ROAS while keeping campaigns brand-safe.

14. Add3CONNECT

Add3CONNECT is the CTV and programmatic arm of Add3, running on data-driven strategies that scale from startups to global brands. 

Campaigns are powered by behavioral, demographic, and geofenced targeting, paired with intelligent ad sequencing that threads messages across sessions and devices.

Their services cover the full stack: video production, motion graphics, campaign execution across multiple platforms, strategic sequencing, geofencing triggers, and compliance oversight.

Here’s the proof in action:

• In partnership with Quantcast, they tested cookieless targeting in beta and drove 80% lower CPA with 50% more leads. 
• Another campaign with Boatsetter delivered a 1,269% lift in website traffic, averaging a $17.96 CPM while raising awareness and interest in specific regions.

Industries: Consumer Packaged Goods (CPG), Travel, Lifestyle, Home Services, Automotive

Notable clients: Quantcast, Boatsetter, Fujitsu, Boydgaming

Key services:

• Hyper-precise targeting based on viewer habits, interests, and demographics
• Content-integrated ad placements that feel native to the streaming experience
• Cross-platform delivery with seamless reinforcement across devices
• Strategic ad sequencing to build narrative momentum across sessions
• Geofencing to trigger ads in response to real-world movements

Reason to work with ADD3: You get full-stack CTV services with proven outcomes like 80% lower CPA and 1,269% traffic increases through advanced targeting and sequencing.

15. Cubikey

Cubikey builds CTV campaigns with analytics at the core. They link ads directly into MMPs or web analytics so enterprises see completed video views, site visits, app installs, and conversions in one connected flow. 

They manage the entire process from planning to placements, keeping campaigns consolidated under a single team.

Their focus stays on high-quality OTT platforms like Hotstar, JioCinema, and SonyLiv.

In-house dashboards track campaigns 24/7 and deliver real-time insights that allow constant refinement and accountability.

Proof comes from their KisanShop campaign, where CTV delivered a 10x increase in digital leads.

Industries: eCommerce and Consumer Packaged Goods (CPG), Technology and Mobile Apps, Education and Healthcare, Retail, Gaming, and Telecommunications

Notable clients: KisanShop, Epsilon, JLL Homes, Ciel Textiles

Key services:

• Strategy aligned with client goals, budgets, and audience segments
• Tailored CTV creative content that speaks to brand and context
• Programmatic advertising
• Fully managed CTV campaigns
• Live performance monitoring via in-house dashboards
• OTT advertising
• Data analytics
• Branded content production

Reason to work with Cubikey: You get full visibility through real-time dashboards and proven outcomes like a 10x increase in leads while running exclusively on premium OTT platforms.

Key Factors to Consider When Choosing a CTV Advertising Agency

The difference between a strong agency and a weak one shows up in how they handle the details:

Test Their Creative and Format Expertise

CTV is not a banner ad stretched across a bigger screen. Agencies that understand how to adapt creative for interactive units, shoppable ads, or dynamic overlays give you more value from each impression. 

Recent 2025 benchmarks even show that interactive CTV ads can generate an average of 71 extra seconds of viewer time compared to standard pre-roll, proving that format diversity directly impacts engagement. 

Review their past creative work specifically for CTV. Ask how they test formats against performance metrics like completion rates or conversion lift. 

Red flag: if they only show you static video spots recycled from linear TV.

Check Their Transparency in Media Buying

Budgets at the enterprise level deserve clarity. A credible CTV agency shows you exactly where your ads run, what inventory was purchased, and what each impression costs.

Yet, studies show that only 30% of advertisers and publishers have complete visibility into where their CTV ads appear, which means most brands are still operating with blind spots.

Without that level of transparency, you risk pouring millions into second-tier placements while thinking you’re in premium streams. Always request sample reports and log-level data before signing. 

Red flags include agencies that only send summary reports or avoid naming platforms. 

Confirm Their Approach to Brand Safety and Compliance

Enterprise brands live under stricter rules: legal approvals, brand guidelines, and compliance with global regulations. A real CTV agency takes this seriously and shows you the guardrails they put in place to protect campaigns. 

It matters because one misplacement can cost millions in reputation damage, and with 58% of advertisers reporting their ads have appeared alongside unsafe content, the risk is more than theoretical.

Ask about their brand safety tech, partnerships with verification providers, and escalation processes when placements fail standards. If they only promise “safe environments” without tools or case evidence, that’s a red flag.

Wrapping Up

You’ve just seen the top CTV advertising agencies that power enterprise brands. Each one on this list proves they can handle scale and deliver campaigns where streaming audiences actually pay attention.

When you bring in a specialized agency, you set your brand up for results that internal teams rarely deliver. Stronger engagement, higher conversion lift, and clearer ROI become the outcomes you measure, not the promises you chase.

If you want a partner that understands enterprise complexity, Fieldtrip and inBeat both stand out. They bring the mix of experience and execution speed that gets campaigns moving without wasted budget. Either one can carry the weight of serious CTV goals.

The decision now comes down to your objectives. Choose the agency that aligns with your brand’s priorities, and you’ll move forward with confidence. You have a shortlist built for enterprise needs, and the next step is yours.

P.S. Ready to expand your reach across more channels? Our Top Advertising Agencies for Enterprise Brands list has you covered.

Frequently Asked Questions

How much does CTV advertising cost?

CTV ad pricing usually runs between $20 and $40 CPM (Cost Per Mille), depending on targeting and demand, with premium platforms like Hulu or Netflix charging up to $60 CPM. Costs shift based on how precise your audience is, what content you target, and seasonality. Agencies can negotiate stronger rates and access to better slots with scale. For enterprises, higher spend unlocks consistent reach and data-rich reporting.

Why should you hire a CTV advertising agency for your enterprise brand?

A CTV agency gives you expertise that directly drives performance. They secure premium inventory, build campaigns that scale across markets, and deliver reporting built for enterprise leadership. Agencies also manage campaign management and data integration across platforms, which keeps campaigns efficient. With data-driven strategies and audience segmentation, agencies align CTV with the broader customer journey. Without that guidance, enterprise teams struggle to maintain consistency at scale.

Are CTV advertising agencies worth it?

Yes, because they increase the impact of your budget. Agencies deliver placements you wouldn’t access alone and apply programmatic platform buying with real-time bidding to reduce wasted impressions. They also streamline ad creatives and versioning across complex enterprise campaigns. By combining campaign performance insights with artificial intelligence tools, agencies show stronger results in conversions, engagement, and ROI from the same spend.

What’s the difference between a generalist agency and an enterprise-focused CTV advertising agency?

A generalist agency handles multiple channels but rarely masters CTV. An enterprise-focused CTV agency specializes in streaming media at scale and understands the complexity of large brands. They bring expertise in premium buying, creative volume management, and enterprise-level reporting. The difference shows up in results that meet boardroom standards.

How do I choose the best CTV advertising agency?

Choose the best CTV agency by testing how they handle creative formats, media buying, and brand safety. Look for proof they build interactive ads, show log-level transparency on spend, and enforce strict compliance protocols against issues like ad fraud. Ask for case studies with enterprise campaigns and real campaign performance data. Red flags are recycled linear TV spots, vague reports, or empty promises from service providers about “safe environments.”